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Demographic Targeting for Search Campaigns

Matricola ✭

Hello everybody, 

 

I was wondering if you can help me figure out something related to demographic targeting for search campaigns and keywords. If I have 2 different search campaigns, and for each campaign i set a demographic target, in this case gender, ( Campaign 1 Male, Campaign 2 Female) and i use the same keyword (ex. luxury bags) in the ad group of each campaign, do the keywords compete with each other ?  I am doing this because i would like the ad to show for that keyword to male and female and have a differet adcopy for each target segment. In other words, when a male searches for "Luxury bags" the ad in "Campaign 1 male" will be shown, and when a female searches for "Luxury bags" the ad in "Campaign 2 Female" will be show. 

 

Looking forward for a response!!

 

Thank you!!!

1 Risposta degli espertiverified_user

Demographic Targeting for Search Campaigns

Astri Nascenti

hi Vinx

follow my link ..

https://www.en.advertisercommunity.com/#

for english community!

have a nice day!

 

Luna Mascitti
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Luna M