Demographic Targeting for Search Campaigns
in data 08-08-2017 22:00
I was wondering if you can help me figure out something related to demographic targeting for search campaigns and keywords. If I have 2 different search campaigns, and for each campaign i set a demographic target, in this case gender, ( Campaign 1 Male, Campaign 2 Female) and i use the same keyword (ex. luxury bags) in the ad group of each campaign, do the keywords compete with each other ? I am doing this because i would like the ad to show for that keyword to male and female and have a differet adcopy for each target segment. In other words, when a male searches for "Luxury bags" the ad in "Campaign 1 male" will be shown, and when a female searches for "Luxury bags" the ad in "Campaign 2 Female" will be show.
Looking forward for a response!!